Qryst helps companies find which AI ideas will actually pay off, before they spend.
Ideas pile up, budgets grow, and nobody can say which ones are worth it.
of AI initiatives delivered the return CEOs expected over the last few years.
IBM Institute for Business Value, CEO Study 2025of CEOs say fear of falling behind drives them to invest before they understand the value.
IBM Institute for Business Value, CEO Study 2025of organisations studied saw no measurable profit-and-loss impact from generative AI.
MIT NANDA, The GenAI Divide 2025Picture your next board meeting: every AI idea with a clear call, a dollar range and a named owner. Scroll through what your team would see.
Qryst Scan reads extracts from your ERP and sales systems, finds where money is leaking, and weighs each AI idea in dollars.
Illustrative view · Sample data
One view of every live AI use case: who owns it, what it promised, what it earns, and an alert when it drifts.
Illustrative view · Sample data
Evidence is captured as you go: the signed value case, the approval, the tests and every value review.
Illustrative view · Sample data
Not a consultancy. Not an AI vendor. Your vendors govern their own AI. Qryst measures all of it on one scale.
Six quick questions. See your readout straight away.
Start small. Go as far as is useful to you.
One question at a time. Your score builds as you go.
The method is simple and open. Your answers stay in your browser unless you choose to join.
Four questions measure how well you can see and steer your AI value. Each answer earns points:
| Answer | Points |
|---|---|
| Yes, complete, or a formal approval step | 3 |
| Partly, some, or one team decides | 1 |
| No, none, or nobody really | 0 |
Your score is the points you earn out of the most you could earn on the questions you answered, shown out of 100.
| Score | Band |
|---|---|
| 0 to 25 | Starting out |
| 26 to 50 | Building |
| 51 to 75 | Measuring |
| 76 to 100 | In control |
The last two questions, what holds you back and your industry, don't change the score. They shape your next steps and tell us which industry pack matters to you.
Answers behind this sample: AI list partly done, last quarter's return partly shown, a formal sign-off, owners for some use cases, held back by data. Figures and ideas are illustrative.
Pilots multiply, vendors switch AI on by default, and once something is live nobody owns its value or its risk.
Ideas arrive from vendors and every department, decided on demos instead of data.
The cost shows up on invoices. The value, and the risk, rarely have an owner.
Leaders end up with scattered bets and no single view of what AI is doing for the business.
Tap each step to see what your team would see. Screens show an illustrative fashion retailer.
Discover, powered by Qryst Scan, launches first. Control and Proof are on the roadmap.
Every recommendation weighs what an AI idea costs against the value it returns, in dollars from your own data. Figures shown are illustrative.
Qryst works for any company ready to put AI to work. Industry packs bring the KPIs, peer benchmarks, seasons and rules of your sector, so advice fits how your business really runs.
Stock, markdowns, returns and promotions, built with retail practitioners. Gulf seasons from Ramadan to White Friday.
Routes, late deliveries, warehouse capacity and fuel.
Downtime, quality, energy and purchasing against contract.
Asset remarketing in North America: unsold lots, fees and slow collections.
Your industry not listed? Tell us when you join. Sign-ups help decide which pack comes next.
For a mid-sized fashion retailer. Pick what you would do with each one.
Not vendor demos. Every recommendation carries a dollar range from your own numbers, powered by Qryst Scan.
When a simple rule does the job, we say so. Fewer, better AI projects.
A value case your leaders sign before anyone builds, then tracked against it.
Your software vendors govern their own AI. Qryst measures all of it on one scale. We don't sell or build AI, so our view stays independent.
Packs built with practitioners from your sector: its KPIs, peers and seasons.
Straight answers before you talk to us.
Neither. Qryst is software that shows which AI ideas will pay for your company, using evidence from your own data. It gives a clear call on each idea (go with AI, use a simpler fix, wait, or don't) with a dollar range, then tracks the ones you approve.
Your vendors govern their own AI. Each one can show you its own features, but none will tell you whether its AI pays better than another vendor's, or better than a simple rule.
Qryst puts every AI use case on one scale: tools you buy, features switched on inside software you already pay for, and what your own teams build.
No. We don't sell, resell or build AI. That's what lets us say "not now" or "use a simpler fix" when that's the honest answer. We work alongside your ERP, your partners and your tools.
Read-only access to the business data an idea touches, such as sales, stock or costs. Your systems stay untouched, your data stays in your country, and no AI is trained on it.
The AI Value Check on this site needs no data at all: six questions, answered in your browser.
An assessment usually ends with a report. Qryst works from your own numbers, puts a dollar range on every idea, and is built to keep tracking value once an AI use case is live, so the case your leaders sign is the one you're measured against.
Qryst works for any company ready to put AI to work. Retail is the first industry pack. Distribution and logistics, and manufacturing, are in development. Auctions in North America is being evaluated. Tell us your industry when you join: sign-ups help decide which pack comes next.
Nothing you don't choose. Joining is free. You get early access, your AI Value Check readout and a voice in what we build. Feedback sessions are short and optional, and you can leave at any time.
Discover, the step that finds where AI pays, launches first. Control and Proof follow on the roadmap. Founding-circle members hear first and get access first.
Qryst is designed around ISO/IEC 42001, the international standard for AI management systems, and Gulf data protection rules, so the evidence you collect is ready for your board and auditors.
We believe every company should be able to put AI to work at full speed, because every AI decision is accountable.
For twenty years our founding team has helped companies across the Middle East and Africa put enterprise systems to work. With AI we see the same pattern: real excitement, real spend, and very few people who can say what it returned.
We are building Qryst so finance leaders can move fast on AI and know, in their own numbers, that it pays. Born in the Gulf, built for the world.
A world where every company moves fast on AI and knows it pays.
To help leaders find, control and prove the value of every AI decision, in their own numbers.
Central and Eastern Europe, the Middle East and Africa (CEEMEA).
Founding-circle members shape each step before it ships.
The AI Value Check, conversations with leaders, and the first industry pack taking shape.
Open nowWhich AI ideas pay, from your own data. Retail first.
Launching firstEvery live AI use case tracked against its signed value case.
On the roadmapEvidence for your board and auditors in minutes.
On the roadmapAI decisions involve several leaders. Pick your role to see what Qryst does for you.
A small group shaping Qryst before launch. Choose how you'd like to take part.
Two fields. Your AI Value Check answers travel with them, and one of our founders replies personally.
Book 20 minutes, or just ask a question. Either way, you get a personal reply.
An AI idea you're weighing, or your AI Value Check readout.
No slides and no sales pitch. We look at the money, the data and the risk.
Go with AI, use a simpler fix, wait, or don't. With the reasons.
Calls run on a video link we send you.
Qryst is pre-launch. This notice covers this website and the founding-circle sign-up. It will be updated when Qryst becomes a registered company.
This website is an early preview of a product that is still being designed and built. It is shared to explain the idea and to hear from interested leaders. Please read it with that in mind:
Qryst is a venture founded by M. Fahad, based in the United Arab Emirates. Until Qryst is registered as a company, M. Fahad is responsible for the details you share here.
Only what you choose to send us:
To send your scorecard, to arrange calls and answer your questions, to contact you about the founding circle, and to decide which industry packs come next.
This site and its sign-up forms run on Netlify. Netlify stores form entries, records the IP address each one came from, and may hold them outside your country. Fonts come from Google Fonts, which receives your IP address when the page loads.
This is separate from the Qryst product, where your company's business data stays in your country.
While the founding circle runs, or until you ask us to delete it, whichever comes first.
You can ask to see, correct or delete your details, or stop hearing from us, at any time. Reply to any email from Qryst and M. Fahad will act on it personally.